MySpace's Latino portal exits beta, announces new partnerships

When looking at the title of my article you might ask yourself: why did he right about myspace and what does that have to do with the course? Well, it doesn't really relate directly to the course material. However, I think that this new version of myspace could help introduce young latinos to the American politics. Yeah, politics is a topic that usually puts kids to sleep, but with how popular myspace is I could so how young latinos may be interested in exploring new things over the net. Whether it is discovering something new about politics or just communicating with friends, it is essential that the number one online friends community adheres to not just the english speaking population, but to the only spanish speaking population as well.

MySpace's Latino portal exits beta, announces new partnerships
Posted by Caroline McCarthy | 4 comments

MySpace has unveiled the full version of its bilingual MySpace Latino homepage, which has been in a beta test phase since last year and includes content in both Spanish and English. In conjunction with the launch, MySpace additionally announced deals with a number of content partners to kick-start new interest areas on the site.

Unlike MySpace's array of internationally-focused brands, MySpace Latino is geared toward bilingual users in the U.S. The social-networking site, which has been owned by News Corp.'s Fox Interactive Media since 2005, has 9 million Hispanic members among its U.S. users.

The new "entertainment partners" in the MySpace Latino launch include the Spanish Broadcasting System, Hispanic news outlet ImpreMedia (which is powering a soccer news site, TodoFutbol), Gibson Guitar, local events site Remezcla.com, and Billboard.

Consistent with MySpace's roots as a music-based community--and perhaps to emphasize its content and media offerings as it loses ground in the social-networking sphere to smaller rivals like Facebook--the new MySpace Latino will offer interviews with Latin bands and "Secret Shows" concerts much like its English-language sibling.